Why CRM is a necessity for your organisation

I wrote recently about why you should have a CRM system in your organisation - Information is King. The post talked about using a CRM solution to better manage your sales leads and opportunities. There is a lot more to CRM that new prospects - what about managing your existing customers? Kamal Sharma, CIO of Mindlance goes into more detail on different purposes of CRM in his blog, Why CRM is a necessity for every growing enterprise.

In the piece, he is talking about knowing more about your existing customer - not just who they are and what they do but drilling down further into understanding the trends in their business or industry, and better understanding what they actually need. Overall, this will ultimately lead to a closer relationship with your customer, which we all know always leads to a longer relationship, involving more sales. What's not to like?

If you don't have a CRM solution in your business, you should be asking yourself 'why not?'